Marketing Hub

Shopify + Instagram integration tools for driving traffic and converting sales. Use these links, templates, and assets to grow Board Forge Co.

Shopify

Storefront + Admin API

Storefront APIConnected

Admin APIConnected

Checkout FlowActive

WebhooksConfigured

Analytics PixelTracking

View Sales Dashboard

Instagram

@boardforgeco

Meta PixelInstalled

UTM TrackingActive

Social SharingEnabled

Feed IntegrationLive

Shopping TagsReady

Open Instagram

Meta Pixel

Conversion Tracking

PageViewTracking

ViewContentTracking

AddToCartTracking

InitiateCheckoutTracking

PurchaseTracking

Set META_PIXEL_ID in Netlify env vars to activate.

Campaign Links

UTM-Tracked Links

Use these pre-built links with UTM parameters for your Instagram bio, stories, ads, and email campaigns. Every click is tracked back to its source.

Instagram Bio Link

?utm_source=instagram&utm_medium=social&utm_campaign=bio_link

Instagram Story Swipe-Up

?utm_source=instagram&utm_medium=story&utm_campaign=story_link

Instagram Ad Campaign

?utm_source=instagram&utm_medium=paid_social&utm_campaign=spring_2026

Facebook Ad Campaign

?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_2026

Email Newsletter

?utm_source=email&utm_medium=newsletter&utm_campaign=weekly_digest

Shopify Cross-sell

?utm_source=shopify&utm_medium=referral&utm_campaign=cross_sell

Instagram Shopping

Product Links for Instagram

Share these tracked product links in your Instagram posts, stories, and reels. Each link includes UTM parameters so you can see which posts drive the most sales.

$149

Family Legacy

A fully personalized board game built from your family photos and memories.

Caption Template

Family Legacy — $149. A fully personalized board game built from your family photos and memories. Handcrafted with care. Link in bio. #BoardForgeCo #CustomBoardGames #PersonalizedGifts #GameNight #HandmadeGifts

$219

Epic Quest

An adventure game starring custom-illustrated versions of the people you love.

Caption Template

Epic Quest — $219. An adventure game starring custom-illustrated versions of the people you love. Handcrafted with care. Link in bio. #BoardForgeCo #CustomBoardGames #PersonalizedGifts #GameNight #HandmadeGifts

$89

Memory Mosaic

A gorgeous photo memory matching game, perfect for all ages.

Caption Template

Memory Mosaic — $89. A gorgeous photo memory matching game, perfect for all ages. Handcrafted with care. Link in bio. #BoardForgeCo #CustomBoardGames #PersonalizedGifts #GameNight #HandmadeGifts

$349

Legends of the Table

A prestige strategy game with custom-sculpted miniatures modeled after your crew.

Caption Template

Legends of the Table — $349. A prestige strategy game with custom-sculpted miniatures modeled after your crew. Handcrafted with care. Link in bio. #BoardForgeCo #CustomBoardGames #PersonalizedGifts #GameNight #HandmadeGifts

Hashtag Strategy

Brand Hashtags

#BoardForgeCo#BoardForgeGames#ForgeYourGame#BespokeGames

Product Hashtags

#CustomBoardGames#PersonalizedGames#CustomMiniatures#DiceTower#GameAccessories

Community Hashtags

#GameNight#BoardGameGeek#TabletopGames#FamilyGameNight#BoardGamesOfInstagram

Gift Hashtags

#PersonalizedGifts#UniqueGifts#HandmadeGifts#CustomGifts#GiftIdeas

Setup Checklist

Environment variables to configure in Netlify for full Shopify + Instagram integration.

ShopifySHOPIFY_STORE_DOMAINYour Shopify store domain (e.g., boardforge.myshopify.com)

ShopifySHOPIFY_STOREFRONT_ACCESS_TOKENStorefront API token for checkout and product queries

ShopifySHOPIFY_ADMIN_ACCESS_TOKENAdmin API token for orders, sales, and inventory dashboard

ShopifySHOPIFY_WEBHOOK_SECRETHMAC secret for verifying Shopify webhook signatures

InstagramMETA_PIXEL_IDFacebook/Instagram Pixel ID for ad conversion tracking

InstagramINSTAGRAM_HANDLEYour Instagram handle (default: boardforgeco)

GeneralSITE_URLYour live site URL for checkout return links and UTM URLs